Monday, August 24, 2020

Website creation and realization and Best web design company

 

Easily create your Website Layout & Design in Rhode Island online with Atlasstudios. Free, professional look and super simple design . Advanced options available without programming. Request a free consultation: 401-287-2155

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Content Marketing: how quality content improves your site

 Content marketing, or the creation of content focused on specific themes, is an extremely useful practice for channeling user visits to a particular site, so as to increase Social Media Marketing the turnover of those who propose and want to sell a product or service.

 Content Marketing: improve positioning

Users become potential customers if one is able to capture their attention with original, reliable and quality content, that is, which offers valid entertainment and above all that truly informs.

Quality content is a practical and non-annoying solution to classic advertising that we are all bored with and to which we no longer pay attention.

Content marketing, on the other hand, strengthened by this situation of general fatigue towards advertising, leverages on another opposite and winning principle: making sure that the customer is looking for advertising and not advertising to look for the customer.

We therefore want to encourage the same potential buyer to deepen his knowledge of the product / service, to read up on his own will and then to share the information he has acquired. By doing so, he will be convinced that he has made the right purchase because he has been able to inform himself and ponder well a priori.

Build customer loyalty with content

Therefore, the content marketing technique offers the user relevant Content Marketing in Rhode Island, free and with the ultimate aim of orienting him towards the brand that is being advertised. At the same time you want to build customer loyalty and hit him positively even if he has not yet had the opportunity to try the product or service.

Through the wise use of quality content, the probability of sales increases, the possibility that the user becomes a customer. Customers will become more and more numerous, they will acquire more and more. At the same time, the reputation of the brand itself and the trade are also growing.

In the great cauldron of web marketing, content marketing has become increasingly popular over time as a winning strategy if you want to increase sales.

With the great development that social networks have had, quality contents are continuously shared and have therefore become the most used method to promote themselves.

Not only that: even the same positioning on search engines, and therefore the SEO activity depends on the contents, which must be continuously optimized if you want to obtain certain results. And here the keyword research also comes naturally, central in content marketing as in seo activity.

Which target?

But if you want to put good content marketing into practice, you must certainly start from an a priori strategy: understand which target you want to hit.

Consequently, the topics that may be attractive to those who make up the established target will be carefully chosen.

Obviously, once you decide to venture into writing a content , it would be good to read up on the subject especially if you do not have any knowledge in the area to be treated, so carry out the appropriate research or rely on someone in the trade, such as content professionals. marketers or even web editors or copywriters .

The target will always represent the center around which, in addition to choosing the topics, also establishing which web formats to use. Think for example of videos, images, slides, etc.

It is obvious that there are formats that are more suitable for some targets and less for others, but you can always adapt even those that are less suitable if you understand what you want on the other side.

In other words, it is always advisable to identify with the potential client and see things with his or her eyes, thus trying to understand what specifically he or she would like to be informed about and in what way. And this is crucial.

What are your competitors doing?

And if you are still unable to center the topic or even the strategy, you can take a peek at what your competitors are doing to follow parallel or opposite tracks, or a so-called false line, which may sometimes not be entirely to exclude.

In this, social networks are useful as well as blogs and forums, both in terms of the themes developed and for users to grab. One could also think of agreeing with the most followed influencers of the moment or with the best known bloggers, themselves content authors, to give greater resonance to their messages.

This happens because these new information channels, as already mentioned, are able to spread the contents at an impressive speed, simply by clicking the "share" button, an action that is carried out in a natural and casual way, without now think about it a lot.

Thinking about it has basically returned to a very common practice that has never been abandoned and which is probably the best: word of mouth. In fact, it works that if you are enthusiastic about a purchased product or a service enjoyed, you share, that is, you let your friends know that you are not mistaken if you make the same choice.

The basis of sharing is trust

The basis of sharing is always trust. Therefore leveraging word of mouth, writing the right contents, which can be inviting, whether they are posts, articles, pdfs, and always possibly accompanied by images or videos, guarantees at least the diffusion of the brand and certainly then also the success of sales. .

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This type of marketing, the one that uses social channels, is called viral content marketing and nowadays it is perhaps the most popular. Youtube, Social Media Marketing, Twitter and Facebook are just some examples of how some content can be spread like wildfire and in real time.

Returning to the concept of SEO, as mentioned above, we note how content marketing and SEO activities go hand in hand. Both lead to an increase in the number of visitors to the site, without having to resort to online advertising, i.e. without incurring other costs.

Get links naturally

We remind you that for SEO positioning, both the quality and the quantity of links deriving from other websites, which Google reads as a parameter, are very important. However, many SEO consultants have focused on the quantity rather than the quality of the links, thus ensuring that the results were immediate but perhaps less performing.

But Google then decided to give greater weight to the quality of information, precisely to discourage these practices, and this is where content marketing was born.

Link building, as the SEO practice of inserting SEO inside a content is called, has not disappeared but now Google, as well as other search engines, read the value, or the quality, of links, such as those coming from social networks, which are nothing more than a spontaneous consent from users, which is why it is good to carry out good social media marketing and conversational Social Media Marketing.

Always write content that says something, interesting and capable of generating links, thus becoming viral, as well as boosting SEO positioning.

Then there are the internal links, that is, those links between pages and content published on sites and social networks.

These links are nothing more than an adjunct for the improvement of the SEO positioning that today has to face what is a shrewd semantic analysis carried out by Google and all the other search engines.

It is also possible to allow your own content to be published on other sites but, again for SEO purposes, do not copy and paste, that is, do not create a duplicate.

But why all this? Always because in this way you spread your content and at the same time build customer loyalty. Summarizing: today the contents represent the cornerstone for the analysis that search engines perform regarding the organic positioning of the sites, also leveraging on keywords. Images and videos also contribute to SEO optimization but what matters most is always the content.

Storytelling

And we can also talk about storytelling, a technique recently widely used in marketing, which tells the story of the company and the product or service offered. How it was born and why, from what idea did it develop, what are its objectives, its potentials, etc.

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Needless to say, based on the type of business you want to promote, you will choose the type of content and whether to push more on publication in thematic blogs, on social networks or whether to focus more on Google.

Bottom line: if you want to evade the hefty costs of advertising, whether online or not, focus on content marketing Social Media Marketing. If these activities are carried out correctly and professionally, the results are guaranteed and will not be long in coming.

 

Wednesday, August 19, 2020

How to design a successful and profitable website

Website, website design, profitable website, efficient website, how to have profitable website, how to have efficient website, website agency, Charlestown  web agency, website SEO, website design, website redaction,  Atlasstudios Charlestown   

A website is a project that takes time, money and… preparation! Before giving the design goes, it's important to take a moment to think about, among other things, the purpose of your site, the people you are targeting, and the features that you will need.



The biggest mistake of people who want to have a website is not planning the project . To be profitable, your site must have been well thought out. It must respond to your growth and stand out from your competition's sites. Once your site is online, it must be regularly updated to ensure its performance.

A website is a very powerful tool for selling, for promoting yourself and for giving you authority in your industry. However, to get to the successful investment stage, your project must, above all, be well constructed. Let's learn, in this article, the main criteria to consider in order having a successful and profitable website!

SEO: the heart of a site

SEO is the lifeblood of any good website. Once visually well presented and with effective accessibility for your target, SEO is a task, certainly tough, but essential to show your efforts to your target.

SEO is a technique that allows search engines, mainly Google, to find your site, analyze it and offer it to Internet users who perform research. Without good optimization (eg: adding keywords in texts), your site is relayed to a very low rank which prevents you from getting clicks. But still, an adequate SEO does not stop only with the natural SEO of your site, but also with a multitude of techniques which allow you to improve the quality score of your site, that is to say the "note That Google attributes to the quality and relevance of your site. Some of these techniques include:

1.       Point inbound links from other sites to your site;

2.       Produce quality content regularly;

3.       Ensure compliant and reliable programming;

4.       Optimize the weight of images and videos;

5.       Reduce page load time;

6.       Make internal links between the pages of your site;

7.       Feed your social networks.

Web writing: the art of engaging your potential customers

One of the biggest mistakes in website design is not taking the time to write your content. Yes, you need a well-programmed site. Yes, it must be visually appealing. And, yes, it must be easily navigable. Aside from these facts, the texts are often the neglected part.

Content acts as a point of contact with your potential customers. It performs a multitude of functions, including:

·         Present your business

·         Show your expertise

·         Sell ​​your products or services

·         Solve your customers' problems

·         And many others.

Moreover, when we talk about selling your products and services, your texts are only used for direct sales. They are first and foremost written according to the profile of your target customers in order to meet their needs. You have to create eye-catching, high-quality work. You shouldn't just focus on celebrating the merits of your products and services or the excellence of your business. You must show your quality through content that will interest your customers and, above all, that will be useful to them.

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Your texts will reflect your personality and go well beyond your offer. They will grant you authority in your domain, while letting visitors to your site know that you are the solution to their problem.

In addition, you must speak directly to Internet users . In short, talk to them as if they were in front of you. Your content must therefore answer the main questions of your customers. This is how it will feel called upon, but also in this way that you will perform best in the search engines.

Calls to action: how to turn your visitors into customers

A site without a call to action (also called a button) is necessarily doomed to be less efficient. The same goes for poorly positioned or poorly constructed calls to action.

There is quite an art behind designing effective buttons. These must first meet a clear objective. They must be judiciously integrated into the site. Then, in essence, they will lead your visitor to a specific action that will be profitable for your business, such as filling out a form, making contact, making a purchase, making a reservation, etc.

Your visitors must follow a certain path that will lead them to take an action to become a customer. What will be the next step after arriving on the home page or after reading a blog article? Each step is not left to chance. A visitor will benefit you if he progresses through your website.

The visuals: the reflection of your image

The images on your site are the best way to support the purpose of your texts. They allow visual memory to be used to better retain the information presented on your site.

The better your photos, the more attention they will get. Your visitors will undoubtedly appreciate the visuals with a clean and professional finish.

In addition, the visuals should add something to your site. They are not just there for the sun. They show your professionalism, illustrate your words and help attract attention. An outdated look will give your customers a bad impression.

The creativity behind the choice of photos and design will say a lot about how attractive your business is to the buyer. Remember, your site is not just a place to expose yourself online. It serves as a tool to make yourself known and gain new customers.

Customer experience: simplified navigation

One of the big differences between a higher quality website and a lower performing one is the experience your customer will have while browsing. Does he find what he is looking for effortlessly? Can he contact you? Are pages and media loading times slow or rather fast? All of these questions will determine if your site is easily navigable and clear enough for your target audience.


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The user wants a dynamic and ease-oriented experience . The placement of content and navigation through the different pages will play an important role in the probability that a visitor becomes a potential customer.

Keep your website up to date

After following all of these tips on the best ways to make your site successful, you will have a powerful communication tool in hand that will naturally help you increase sales for your business.

And then? The web doesn't stop there. You need to keep consistency in updating your content and maintaining your site. It must evolve at the same time as your business. The more time you put into it, the more your initial investment will pay off.

Do you know about our website maintenance services and Web Development in Rhode Island? We have various packages that are sure to meet your needs. Contact us to take advantage of the promotion, which may end at any time.

Wednesday, August 5, 2020

How to deploy an effective email marketing strategy?

Whatever your activity, one of your first objectives is to establish good relations with your customers in order to convince them and to retain them. Email marketing is an important lever to activate and you must create effective campaigns to achieve this goal. Many tools are at your disposal but a good knowledge of the issues and practices is essential.

1. Email marketing, an effective lever at the service of the company

The definition

The email marketing or email marketing is defined as the design and sending emails as a direct marketing channel. It is a mass communication medium whose objective is to promote a brand, a product or a service to your contacts. These contacts can be your prospects, your customers, your partners or even your ambassadors. E-mailing is a generic word that brings together several types of electronic mail.

The objectives of email marketing

Email is at the heart of all phases of the customer relationship: prospecting, conversion, loyalty . It is the most widely used marketing medium because it is easily accessible, including by audiences unfamiliar with the Internet. According to a SNCD Email Marketing Attitude B to C study, 90% of Internet users consult their main address at least once a day. 45% of them manage their purchases from this same address. If you haven't yet developed an email marketing strategy, then you are losing sales opportunities.

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Email marketing is an effective tool for addressing various targets, prospects and other Internet users recruited from address databases. The first objective is direct sales . The commercial e-mailing then contains all the useful information on the products. You can optimize your messages with promotional coupons or create emergency shopping situations to destock in a few hours.

Another objective is the development and enrichment of the customer relationship. It is a question of providing interesting information, of stimulating the customers who see regularly pass before their eyes the name and the image of the company. She then integrates it into her references and can call on the company. It is a means of loyalty which increases the notoriety and the attachment of the customers. For this objective to be achieved, emailing campaigns must be finely paced so as not to appear intrusive or to be declared as spam.

2. How to obtain consumer engagement by legally collecting emails and building a quality database?

Your goal is to collect as many email addresses as possible to increase the number of mailing list subscribers and generate better sales.

In USA, sending messages to individuals is regulated by the GDPR. Indeed, this USA law protects the personal data of Internet users and the email address is one of them. To legally harvest the email addresses of your prospects, you have two solutions: the opt-in or the opt-out .

The qualification of addresses , upstream of email marketing operations, is essential to achieve performance. Proper targeting of recipients is key to creating an effective campaign. You need to take care of your mailings, be relevant by targeting the right offer to the right person at the right time. Factors such as the season or the trading period and the shipping conditions are important.

3. Make an emailing campaign a success by giving yourself all the necessary assets

Choosing the right software

To optimize the performance of a campaign, good software is essential. It must be easy to use, ergonomic and best match the use you want to make of it. Its choice must be made with precision because it generates significant costs. There are good solutions on the market like Salesforce , Mailjet, MailChimp , Mailify or Sendinblue. They do not all offer the same functionality. To choose, you need to set clear goals, including quantifiable goals such as the number of views of your page on your site or the number of clicks to your payment page.

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Message design

Apart from the actual content of the emails established according to your objectives, certain elements must be included:

·         the subject of the message determines the opening rate. You want to keep the approach that matches your brand, but feel free to use catchy phrases or emojis. The subject line gives the first impression of the e-mail and must arouse interest, curiosity.

·         the name of the sender is essential for the recipient to identify the brand.

·         the preheader , or message displayed after the subject line, should be constructed and relevant to draw attention to the campaign.

·         the call-to-action or CTA, to optimize as a priority, is often presented in the form of a button that invites your visitors and customers to take action. It prompts recipients to choose various steps, fill out a form, purchase a product, or click another page. Your CTAs need to be compelling for them to work. Three factors are important: placement, design and message. If you place multiple CTAs on a page to increase the chances of conversions, make sure there is no competition between them. Strategically placed, they receive maximum visual attention. Recognizable and clearly defined visually within a page, their design must stand out with a color that matches the product and your graphic charter. The message conveyed is fundamental,

4. Schedule attractive email marketing campaigns

Produce original content

E-mailing campaigns, to be attractive and effective, must above all be rich in content. You owe it to yourself to formulate a value proposition to set yourself apart from your competition. Ask yourself what makes the originality of your products to add value to the content of your messages. Sendinblue, a company specializing in the development and growth of digital tools, published in 2017 an interesting study entitled “  5 examples of effective e-mailing campaigns that inspired us  ”. The means of action used by these companies to position themselves are sources of inspiration, such as offbeat e-mailing, personal letters to each user or even playing on a sense of urgency.

Design responsive or hybrid emails

In designing an email campaign, you need to make sure that your emails display correctly on all devices, computers, mobiles and tablets. If the post is hard to read, your followers won't bother reading it. The display is optimized with responsive design and hybrid codes. The design of a message restructures and resizes itself according to the size of the reading screen. It is based on media queries which use CSS3 language, a powerful technology which cannot be used everywhere. The hybrid approach, an HTML coding technique, is then used.

Ensure a good e-mailing deliverability rate

It is said that a sent email is delivered when it has reached its recipient. The deliverability rate therefore corresponds to the percentage of your emails that arrive correctly in the inboxes of your recipients. Large emails that take a long time to load are usually cut off by couriers. So you need to find the right ratio between text and images and know the appropriate size for them. It also prevents your emails from falling into spam .

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Other factors come into play to improve the deliverability of messages. ISPs or Internet Service Providers determine a sender's reputation by sifting through email campaign submissions. The criteria that make this reputation good or bad are in particular the identification of your IP address and your domain name, the behavior of spam filters. Build your reputation by respecting the principles that preserve your good reputation as a sender. This is very important in the current context where anti-spam rules are getting tougher.

5. How to improve the conversion rate?

List segmentation

To ensure the success of your email marketing strategy, create relevant messages that meet the needs of your customers. List segmentation is a very important marketing element. These are contact lists divided into smaller segments obtained by applying various criteria: demographics, industries and company sizes, number of downloads or views of website pages, etc. The imaginable combinations are very numerous. Your working method is conditioned by the data on your contacts that you have.

 

Segmentation is the way to get the most relevant content at the right time to the right people. Your audience is thus separated into different groups according to their areas of interest. Your goal is to generate customers, don't lose sight of that.

Marketing automation

In your e-mailing campaigns, the various tasks are as tedious as they are essential. Campaign automation is a valuable tool for saving time and improving productivity . Such an automated marketing action presupposes predefined conditions based on the data collected or the behavior of the actors and their actions. Thanks to pre-designed scenarios, emails are targeted (one to one) and triggered by specific actions from your contacts. Thus, a welcome email is sent when registering for a list and a follow-up email following the abandonment of a cart.

Request for feedback

To assess your email marketing strategy and determine if your campaigns have actually worked, you need to assess the feedback. The first way is to collect customer feedback so that you can hear what they think and get a glimpse of what they really like. The easiest metrics to collect are bounce rate, open rate, click-through rate or CTR, and conversion rate.

Conclusion

All the means discussed previously to develop an effective Email Marketing in Rhode Island are within your reach to succeed. A few additional points are worth highlighting. You must have a long-term vision that ensures real consistency in sending your emails. Identify the major events of your company as well as the general events on the occasion of which suitable commercial offers can be launched. These are benchmarks in your business for planning your email marketing strategy.

Also, don't forget social media in your marketing strategy. You can integrate share buttons within your marketing emails so that your content is delivered on social media. We see that the share buttons thus placed receive a higher click rate than the forward button. The e-mail and its content are found on the recipient's networks and those of his contacts.

Finally, e-mail remains today the major tool for communicating with your prospects and customers. E-mailing campaigns are very frequent and recipients are over-solicited. You must therefore take care of every detail for your operation to be successful.


Posted by: John Labunski Provider of financial services based in Plano, Texas.


Website creation and realization and Best web design company

  Easily create your Website Layout & Design in Rhode Island online with Atlasstudios. Free, professional look and super simple design...