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A website is a project that takes time, money and… preparation! Before giving the design goes, it's important to take a moment to think about, among other things, the purpose of your site, the people you are targeting, and the features that you will need.
The biggest mistake of people who want to have a website is not planning the project . To be profitable, your site must have been well thought out. It must respond to your growth and stand out from your competition's sites. Once your site is online, it must be regularly updated to ensure its performance.
A website is a very powerful tool for selling, for promoting yourself and for giving you authority in your industry. However, to get to the successful investment stage, your project must, above all, be well constructed. Let's learn, in this article, the main criteria to consider in order having a successful and profitable website!
SEO: the heart of a site
SEO is the lifeblood of any good website. Once visually well presented and with effective accessibility for your target, SEO is a task, certainly tough, but essential to show your efforts to your target.
SEO is a technique that allows search engines, mainly Google, to find your site, analyze it and offer it to Internet users who perform research. Without good optimization (eg: adding keywords in texts), your site is relayed to a very low rank which prevents you from getting clicks. But still, an adequate SEO does not stop only with the natural SEO of your site, but also with a multitude of techniques which allow you to improve the quality score of your site, that is to say the "note That Google attributes to the quality and relevance of your site. Some of these techniques include:
1. Point inbound links from other sites to your site;
2. Produce quality content regularly;
3. Ensure compliant and reliable programming;
4. Optimize the weight of images and videos;
5. Reduce page load time;
6. Make internal links between the pages of your site;
7. Feed your social networks.
Web writing: the art of engaging your potential customers
One of the biggest mistakes in website design is not taking the time to write your content. Yes, you need a well-programmed site. Yes, it must be visually appealing. And, yes, it must be easily navigable. Aside from these facts, the texts are often the neglected part.
Content acts as a point of contact with your potential customers. It performs a multitude of functions, including:
· Present your business
· Show your expertise
· Sell your products or services
· Solve your customers' problems
· And many others.
Moreover, when we talk about selling your products and services, your texts are only used for direct sales. They are first and foremost written according to the profile of your target customers in order to meet their needs. You have to create eye-catching, high-quality work. You shouldn't just focus on celebrating the merits of your products and services or the excellence of your business. You must show your quality through content that will interest your customers and, above all, that will be useful to them.
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Your texts will reflect your personality and go well beyond your offer. They will grant you authority in your domain, while letting visitors to your site know that you are the solution to their problem.
In addition, you must speak directly to Internet users . In short, talk to them as if they were in front of you. Your content must therefore answer the main questions of your customers. This is how it will feel called upon, but also in this way that you will perform best in the search engines.
Calls to action: how to turn your visitors into customers
A site without a call to action (also called a button) is necessarily doomed to be less efficient. The same goes for poorly positioned or poorly constructed calls to action.
There is quite an art behind designing effective buttons. These must first meet a clear objective. They must be judiciously integrated into the site. Then, in essence, they will lead your visitor to a specific action that will be profitable for your business, such as filling out a form, making contact, making a purchase, making a reservation, etc.
Your visitors must follow a certain path that will lead them to take an action to become a customer. What will be the next step after arriving on the home page or after reading a blog article? Each step is not left to chance. A visitor will benefit you if he progresses through your website.
The visuals: the reflection of your image
The images on your site are the best way to support the purpose of your texts. They allow visual memory to be used to better retain the information presented on your site.
The better your photos, the more attention they will get. Your visitors will undoubtedly appreciate the visuals with a clean and professional finish.
In addition, the visuals should add something to your site. They are not just there for the sun. They show your professionalism, illustrate your words and help attract attention. An outdated look will give your customers a bad impression.
The creativity behind the choice of photos and design will say a lot about how attractive your business is to the buyer. Remember, your site is not just a place to expose yourself online. It serves as a tool to make yourself known and gain new customers.
Customer experience: simplified navigation
One of the big differences between a higher quality website and a lower performing one is the experience your customer will have while browsing. Does he find what he is looking for effortlessly? Can he contact you? Are pages and media loading times slow or rather fast? All of these questions will determine if your site is easily navigable and clear enough for your target audience.
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The user wants a dynamic and ease-oriented experience . The placement of content and navigation through the different pages will play an important role in the probability that a visitor becomes a potential customer.
Keep your website up to date
After following all of these tips on the best ways to make your site successful, you will have a powerful communication tool in hand that will naturally help you increase sales for your business.
And then? The web doesn't stop there. You need to keep consistency in updating your content and maintaining your site. It must evolve at the same time as your business. The more time you put into it, the more your initial investment will pay off.
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